FlexPoint Media breaks down silos between traditional and digital media placement and handles media placement with an audience-centric approach.
We determine the best way to target your audience across all screens and devices, tailoring media buys to the consumption habits of the people you want to reach.
Our services include:
Traditional Media Placement: Our firm uses a data-driven approach to develop advertising plans based on the media consumption habits of your target audience. We leverage insights about your audience in order to build sophisticated media plans across broadcast, cable, satellite, addressable, OTT, and radio media, ensuring you achieve sufficient reach and frequency from the media we place so that your message resonates.
Digital Media Placement: Your audience is consuming content on multiple screens and devices, so your media strategy should reflect this modern reality. We work with a variety of data providers to target video, audio, display, native, and social ad inventory through both direct publisher deals and across ad networks using programmatic ad platforms.
Digital Creative & Web Development: Our team can work with you to develop ad creative, online video, social media content, and landing pages that create powerful online experiences which will inform and persuade your target audience. We can also design and develop websites that combine modern usability standards so your users can easily navigate your website regardless of which devices they are using.
Supporter Mobilization: We work with clients to develop a messaging strategy and create content tailored for specific digital platforms, including email, text messaging (“SMS”), and social media, so that you can circumvent media filters and activate your advocates directly in order to mobilize them to take action in support of your cause.
Data & Analytics Reporting: Technology now provides detailed analytics regarding the conversations taking place online and the reactions your audience may have to the information they’re consuming as part of these debates. Leveraging our analytics dashboards and reporting tools can provide the insights that inform strategy, identify key influentials, and organize them to take more meaningful actions to deepen their engagement.